JIA Wei (KK) started to create 'Ruhua' in 2018. His creation is actually a process of seeking the liberation of the "heart" and the self-healing of "beauty".

The underlying logic of JIA Wei (KK)'s creation lies in the discussion on the artistic concept of self-life, immortal life and sub-life. It’s believed that in the near future, human beings can obtain immortal life through technology and art, and the advanced state of immortal life is sub-life. Through art, a world view and an outlook on life of immortality and sub-life are imagined: "Ru" refers to immortal life, and "Hua" means the sub-life out of the spirit of "seeing a world in a flower". In Ruhua's world that transcends time and space, there's an immortal self that can see a world in a flower. "She" no longer has the appearance in the real world. Instead, "she" unifies the five senses, facing and perceiving a colorful and complex world with her eyes.

The artistic image of 'Ruhua' created by JIA Wei (KK) inspires essentially that "imagination" is the core logic of future art, and every individual can create their own world. In the values of the creator of "everyone is like Ruhua", everyone immersed in it will truly feel that the world is more beautiful because of themselves, and all things are like flowers, blooming freely.